![]() ![]() Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer color temperature are more engaging than those with cooler color effects. However, not all filters affect engagement equally. Filtered photos are 21 percent more likely to be viewed and 45 percent more likely to be commented on. Looking at 7.6 million public Flickr app photos modeled in a negative binomial regression, we found that filters boost engagement on the site. Interestingly, they often look for filters that highlight salient objects in the photos and try to apply aesthetic effects, such as adding color saturation or making the photo look vintage. Social photographers often share their photos with family and friends and use and enjoy filters as a method of photo personalization (making the photo unique to them), which they find fun to use and without the need to learn and use a separate editing suite (professional or otherwise). ![]() Conversely, many casual social photographers use their mobile cameras for simpler daily documentations like taking photos of things, events, and people. They mainly use the filters to correct errors or improve aesthetics of their photowork. We found that photo enthusiasts on Flickr, despite having access to high-end cameras, still use their mobile devices to take photos and filter their photos with the app. Then we wanted to to understand how filters affect photo engagement, specifically social engagement such as favorites/likes, comments, and views. We did this through several semi-structured interviews with Flickr members of various photographic expertise. In answering these questions, we first needed to understand people’s motivations and perceptions regarding filter use. Our research team wondered why this was the case and if filtering photos changes how people like and comment on them on social media. In a relatively short amount of time, filter usage has changed from everyday social photographers to serious photography enthusiasts. But despite their present-day ubiquity, filters should not be taken for granted they affect how people engage with photos in significant ways. It is now commonplace to capture a photo and edit it on the same device, then instantly share that photo with family, friends, or the world. You can snap a photo and with a tap make it look reddish, or black and white, or faded and aged. Filters: Practically every modern camera-phone app offers them, from Flickr to Instagram to the iOS built-in camera. ![]()
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